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GVC extends partnership with Leap Gaming

GVC has today announced it will extend its virtual sports content offer from Leap Gaming across the Group’s major gaming sites including bwin and partycasino. The contract extension includes Leap’s scheduled racing events currently offered as well their latest innovations: In-Play Tennis, Football and Instant (on-demand) virtual events.

In-play has been much anticipated as ‘the next big thing’ in virtual sports for some time. It adds an additional layer of realism and excitement to the virtual product genre by replicating a feature which has become the most popular category of wagers in real life sports betting. Their Instant (on-demand) virtual event product allows bettors to generate their own exclusive virtual sport events schedule and place bets on-the-go, eliminating wait time.

Liron Snir, Chief Product Officer at GVC Holdings commented: “We are delighted to build on our partnership with Leap Gaming in a deal which demonstrates our commitment to continuously offer new products to our customers. In-play is a critical feature for real-life sports betting and we have every confidence that it will be a popular element in virtuals, while on-demand is another great innovation that will enable our users to define their own event schedule. To cap it all, Leap’s virtuals feature outstanding graphics and state-of-the-art UX which substantially improve the user experience.”

Yariv Lissauer, CEO of Leap Gaming, commented: “We are thrilled to build on our relationship with GVC and look forward to rolling out our Virtual Sports content with such an outstanding operator. Leap is committed to innovating in the virtual sports vertical and we are delighted about the recent feedback we have received for our new titles and features.”

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Global media giant IMG has entered a strategic partnership with virtual sports developer Leap Gaming.

IMG said the partnership strengthens its drive to provide the broadest portfolio of technology driven betting and gaming solutions for its global customer base.

IMG said Leap’s suite of products will complement IMG’s existing streaming and official data services within its gaming operation. It added that the alliance “will generate significant strategic momentum for both businesses”.

Freddie Longe, senior vice-president and managing director at IMG Gaming, said: “Our partnership with Leap Gaming significantly expands IMG Gaming’s touchpoints with the sports betting and gaming sector.

“We are excited to begin the journey of executing against our shared strategic vision focused on unlocking further value for our global customer base.” The partnership has been projected to facilitate the rapid expansion of Leap Gaming’s portfolio of virtual sports titles across online and retail platforms.

Yariv Lissauer, chief executive of Leap Gaming, said: “The strategic partnership with IMG Gaming will accelerate Leap Gaming’s growth story and provide substantial benefit and value to Leap Gaming and IMG Gaming’s customers.”

Related article: GVC extends virtual sports deal with Leap Gaming