Global media giant IMG has entered a strategic partnership with virtual sports developer Leap Gaming.
IMG said the partnership strengthens its drive to provide the broadest portfolio of technology driven betting and gaming solutions for its global customer base.
IMG said Leap’s suite of products will complement IMG’s existing streaming and official data services within its gaming operation. It added that the alliance “will generate significant strategic momentum for both businesses”.
Freddie Longe, senior vice-president and managing director at IMG Gaming, said: “Our partnership with Leap Gaming significantly expands IMG Gaming’s touchpoints with the sports betting and gaming sector.
“We are excited to begin the journey of executing against our shared strategic vision focused on unlocking further value for our global customer base.” The partnership has been projected to facilitate the rapid expansion of Leap Gaming’s portfolio of virtual sports titles across online and retail platforms.
Yariv Lissauer, chief executive of Leap Gaming, said: “The strategic partnership with IMG Gaming will accelerate Leap Gaming’s growth story and provide substantial benefit and value to Leap Gaming and IMG Gaming’s customers.”
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